Heidi Popovic was born Christian Pölzler in Vienna at the beginning of the 1970s. Popovic studied stage design at the University of Applied Arts and tapestry at the Academy of Fine Arts, two branches of training that have stood her in good stead in her work on stage designs and sets at the Schauspielhaus Graz. Heidi Popovic is a label founded in 2005 by Pölzler. It includes digital art, spatial and product design, as well as stage and costume design for various theaters. Popovic's works are visualized in pictures, furniture, home accessories such as wallpaper, carpets and embroidered decorative fabrics through to screensavers and incorporate the individual through clothing.Patterns, scenes and leitmotifs are repeated like comic strips until the visual message is lost in a kind of ambiguous “pop culture mandala”. Popovic's works are featured in numerous key galleries and museums such as Galerie Michaela Stock, as well as, exhibitions in Vienna, Salzburg, Miami, Moscow, Toronto, London.

About the Collection in our Current Exhibition:

In ‘the Last Mao’ and ‘Marilyn Contemporary’ presents a parody of Warhol’s Screen Prints. In parodying Warhol’s iconography, Popovic makes a statement on mass media and pop-art. Similarly to Warhol, Popovic is utilizing repetition and bold color.

In Marilyn Contemporary, Popovic takes up one of Warhol’s greatest icons, reinterprets it and sends a very clear and precise message. Popovic utilizes the exact same color palette as Warhol and even keeps the beauty mark identical to his works. Popovic breaks the magic of Warhol’s portrayal of forever young Marilyn by replacing it with a skull and confronting us with what she would look like today.