The WE does not refer to us as individuals, but to us – as a humanity living in a time of unprecedented prosperity.
The combination of the coolers used in the painting are a strong red and a light pink. They are reminiscent of Valentine’s Day – the commercialization of human affection.
We contrast the desire to have everything immediately with a, minimalist foreground. The font is centered and small. The rest of the canvas is covered only with the alarming red color.
What can’t we buy? we answer in the title with the words We buy. After all, isn’t that what we do when we feel a void in our lives?